Interview with Siren Award radio ad winners

Brad Hayne @lintmusic

Held annually by Commercial Radio Australia, the Siren Awards are national, annual advertising awards, designed to encourage excellence and creativity in commercial radio advertising.

Round 2 winners Wunderman Thompson Perth took out the top spot with a unique and confronting Winter Appeal campaign for Anglicare, involving keeping an actor in an industrial freezer.

I spoke to Matt Wilson and Luke Williams, the creative directors behind the ad, as well as Brad Habib from Soundbyte Studios about how they created such a unique campaign.

Cold Campaign Interview

Originally appeared –

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