Brad Hayne @lintmusic
Held annually by Commercial Radio Australia, the Siren Awards are national, annual advertising awards, designed to encourage excellence and creativity in commercial radio advertising.
Round 2 winners Wunderman Thompson Perth took out the top spot with a unique and confronting Winter Appeal campaign for Anglicare, involving keeping an actor in an industrial freezer.
I spoke to Matt Wilson and Luke Williams, the creative directors behind the ad, as well as Brad Habib from Soundbyte Studios about how they created such a unique campaign.
Originally appeared – https://radioinfo.com.au/news/advertising-is-continuously-exploring-ways-to-make-a-real-connection-to-the-listener-with-audio/